Ever faced logo issues while expanding your brand to multiple different platforms? You're not alone! When most people think of a brand, they think of a logo. However, a brand is not a logo. A logo is one visual expression of your brand, but not the entirety of it.

You may think you only need one main logo to represent your brand, but you'll quickly realize you need quite a few others after trying to implement that single design. DIY designs or requesting a single logo from a designer just doesn't cut it. If you want your business to show up and stand out with a brand that books, you need a set of four core logo variations.

Throughout your search for a brand designer, you've most likely come across terms like "submark" and "alternate logo" listed in a branding package. Then walked away a bit confused about what the designer was talking about; let alone what those logos look like!