In the digital age, businesses have an array of fancy fonts at their fingertips - from the sleek and modern, to the bold and whimsical. But amidst this typographic playground, there's a case to be made for the humble, simple font. After all, when it comes to online business, sometimes less is more.

The Art of Legibility

Let's be real, no one wants to squint and struggle through a website or marketing material that looks like it was written in hieroglyphics. A clean, easy-to-read font is the digital equivalent of a well-lit storefront – it invites customers in and makes them feel welcome. Fancy fonts may be eye-catching, but they can also be a headache (quite literally) for your audience.